Whether it is current customers or prospective ones that have been impacted by a Wind Event, you only want to identify and communicate with those that HAVE been impacted.
Current customer data may be intersected with a GIS Meteorilogical Map of a Wind Event. You can identify those current customers that are likely to have been impacted--by wind speed and duration--and those that have not.
Prospect data may be mined by intersecting Consumer or Business Information with the Wind Event map to identify those that may need your services.